Maziemcfar

Make sure your articles are readable and accessible for the average reader.

If your articles are not easy to read, then your readers will very likely not read your entire article.

Use descriptive writing to help your readers feel engaged; avoid being cold or emotionless.

If you come off as too salesmanlike or too frigid, some people will avoid your site and therefore you will lose business.

Consider paying others to do your article marketing once you're off to a good start.
This makes it possible to market in volume.